Archive for April, 2008

Epic mythology

I haven’t previously posted anything about the Epic, Red’s new $40,000 5K camera. Why? Mostly because I’ve been trying to gauge reaction, and figure out just where it fits into the market. As usual, this post assumes you’ve already read the information on the Epic’s tech specs; I’m going to focus on what it all means.

Reaction to the Epic over on RedUser.net has not been entirely positive, particularly from the low-budget indie crowd. In one sense, any negative reaction is totally irrational. Sure, the Epic costs twice as much as the Red One. But both the Epic and the Red One offer far more that what competing cameras offer in the same price range, or even at four times the price level. And, of course, Red is offering that full-value trade-in for Red One camera bodies, which is generous practically to the point of absurdity.

In another sense, though, the less than totally positive reactions were completely predictable. To understand why, don’t think about camera specs and price points. Think about mythology.

Unlike with Scarlet, I think it’s actually a bit of a stretch to say the Red One and the Epic target different markets. The Red One was marketed as an alternative to 35mm film for everything up to and including major motion pictures by major Hollywood directors. That firmly overlaps with Epic’s intended market. I think an important part of the “Red revolution” in many people’s minds was that they’d be able to buy and use the same tools as the pros at the top of the industry. Epic makes that less true; once Epic hits the market, many of the guys for whom money is no object are probably not going to be using the same camera as the indie filmmakers who put their faith in Red.

Now, given just how capable the Red One is, being bothered by this is basically irrational from any sort of practical standpoint. This doesn’t really cause any material harm to indies who can’t afford Epic, who have, obviously, still benefited hugely from what Red is doing. But it disrupts what we could call the “mythology” of Red, and that can be upsetting to people. This is, I suspect, the single largest reason why reaction the Epic has been somewhat mixed.

This sort of thing is always an issue for companies that become the focus of a mythology; reading RedUser.net over the last few days reminds me of nothing so much as reading Mac forums in the days after a MacWorld Expo; in virtually every case, regardless of what Apple announces at a MacWorld, some of Apple’s most loyal followers react negatively, usually because they’re holding the company to a ludicrously high standard and/or failing to take business realities into account.

Red (and Apple) shouldn’t worry about this stuff. People react so strongly because they care about the company and the product. In other words, this kind of reaction is generally an indication that you’re doing something right. As long as you keep building products that get people excited — even if that excitement sometimes takes the form of ardent criticism — you’re ahead of game in every respect that matters.

Scarlet vs. HVX200

There seems to be a lot of interest in comparing the Scarlet with that old standby of no-budget Indie filmmaking, the HVX200. It’s a little screwy to compare a camera that’s already on the market with one that won’t be out for a year (or more; I love Red, but they don’t exactly have the greatest track record for delivery dates), but I suppose it’s useful to put things in perspective for folks who are familiar with the HVX.

Scarlet is clearly going to generate a better image than the HVX, which resolves, in testing, somewhat less than 600 vertical lines. If Scarlet’s measured resolution is around 75-80% of its sensor’s pixel dimensions (which is about what the Red One is; can’t think of why Scarlet should be different), it should resolve about twice that many vertical lines, meaning around four times as much detail overall.

Now add high-bitrate raw recording. Processing the Scarlet’s 3K raw recorded image down to 1080p is going to produce something hard to tell from a 4:4:4 image, vs. the HVX’s 4:2:2 recording. So, we’ve got super-sampled 4:4:4 1080p vs. subsampled 720p 4:2:2. (Yes, the HVX has a 1080p recording mode as well, but the chips resolve a bit less than 720p, so the only real benefit is fewer compression artifacts.) Plus, you get all the advantages of raw recording, that I’ve discussed extensively in the past.

Of course, Scarlet is single chip, and three chip cameras sometimes do better in low light. But keep in mind it has a 2/3″ sensor. That’s measured across the diagonal. If you double the diagonal, you quadruple the surface area, so Scarlet’s single sensor is larger than the HVX’s three sensors combined. And that nice large sensor gets you shallower depth of field as well.

The HVX will probably still have some advantages for workflow (though it’s not impossible that by the time Scarlet ships, working with 3K REDCODE RAW in FCP will be as easy as working with DVCPRO HD currently is). And it does have a more conventional form factor, which might make some folks more comfortable. But specifically for no-budget indie filmmakers, the Scarlet is clearly the better camera, hands down, no contest. And even if Panasonic does introduce an HVX replacement by then, it’ll probably still cost twice as much as the Scarlet.

Scarlet: first look

First off, go familiarize yourself with Scarlet’s tech specs, if by some unlikely chance you haven’t yet.

I’m still trying to puzzle out the relationship between the Epic and the Red One (which Red will continue to sell after the Epic starts shipping). The Scarlet, though, Red’s new 3K (and $3K) “professional pocket camera”… I’m pretty sure I’ve got that all figured out.

Why no interchangeable lenses?

One issue that has been raised over on RedUser is why the Scarlet doesn’t have interchangeable lenses, perhaps using low-cost SLR lenses. This notion doesn’t make a great deal of sense.

I think there’s definitely a market for a reasonably priced indie filmmaker’s camera with a photo lens mount. But it requires a Super 35 sized sensor to be practical (the widest 35mm SLR lenses available aren’t nearly wide enough for a 2/3″ sensor sans adaptor) which is substantially larger than a 2/3″ sensor. If my math is right, the Red One’s sensor has about three times the surface area of the Scarlet’s sensor, and anyone who knows anything about chip fabrication knows that costs climb very steeply as chip size goes up.

In other words, that indie filmmaker’s camera with a photo lens mount? It’s a Red One with a Nikon or Canon EF mount, which you can buy today (or soon, with EF). Would it be nice if there were a substantially cheaper and smaller camera body that did everything the Red One did? Sure. And there probably will be… if you’re willing to wait a few years.

Seriously though, this thing is nuts

Scarlet has a 2/3″ sensor. That’s already pretty nuts for $3K. I’m not aware of anything with HD resolution and 2/3″ sensors for under $10K, though I admit I haven’t been paying as much attention to the HD camera market since we jumped on board with Red.

Scarlet also has a 3K bayer sensor and records fairly lightly compressed raw data. This means it’ll probably produce a better 1080p image than any sub-$10K camera. (At least with good light… three chip cameras might do better in low-light conditions.) Maybe any sub-$20K camera (with the obvious exception of the Red One). That’s freaking insane! Oh, and it records across a wider variety of frame rates than a $50K Varicam. For $3000! This thing is nuts!

Who wants one?

The relatively slow lens may make this camera impractical for e.g. event videographers and documentary folks, unless the new sensor has higher sensitivity, of course. Record times might also be an issue, though larger CF media may solve this problem before the camera is shipping.

As a camera that can go places a full Red One rig can’t easily go, Scarlet will certainly be a great second camera for Red One owners. Perhaps even more importantly in the long run, though, every film student and low-budget filmmaker in the country who can scrape together $3K (but not $35K for a shootable Red One package) is going to buy one. And incidentally, become familiar with Red workflow…. In other words, Scarlet is a sort of “gateway drug” for higher-end Red products. This is absolutely brilliant, and I predict it will have some significant negative consequences for Red’s competitors over the years to come.

Red’s NAB announcements

I’m sure everyone has seen all the shiny new stuff Red announced today by now. We’re going to hold off on extensive commentary until more information comes in. (Particularly, until more than extremely vague information about pricing comes in.)

Would also be nice to get some workflow-related announcements out of NAB….

Real-world Red #1: weight & mounting hardware

So… we haven’t been posting much in the last few weeks because we’ve been too busy running around with the camera. The good news is, we’ve learned a lot, and we’ve shot some great footage, and over the next couple of weeks we’re going to be sharing a lot of that.

This first post is going to discuss some physical aspects of working with the camera.

A full Red rig is a bit heavier than the 10 pound body weight might lead you to expect. Red’s accessories are cast steel, and pretty heavily build. They’re solid, but not exactly light. That said, we have managed to build rigs down to 17 pounds with Red Drives (not including lens, matte box, or follow focus, which introduce too many variables). Using CF can knock that down to 14 or 15.

We’ve found the most practical way to get a lightweight rig for handheld use is to eschew all the mounting hardware on the bottom of the camera, and the bottom rails — toss two top mounts, 12″ rails, the top handle (and top handle extension) on the top of the camera, along with a universal mount out in front of the forward top mount to attach the LCD screen to. Another universal mount hangs the Red Cradle off the back of the camera, with enough space to still reach in any use the controls (you don’t really need to see the screen on the back of the camera if you have the LCD screen attached). You can simply sit the camera on your shoulder and reach your arm around to hold it there by the top handle — works pretty well.

On the other end of the spectrum, with bottom rails, lens, matte box, follow focus, etc. a full rig can easily weigh over 30 pounds. Substantially more with a large zoom lens.

As far as Red’s mounting hardware goes, we’re generally happy overall, though the bottom plate shoulder dovetail could use some work. As has been widely reported, the bottom plate + shoulder dovetail wobbles a bit on a tripod. And it’s so heavy, and provides so little padding, that unless you absolutely need bottom rails when going handheld, it’s much easier to just leave it off for handheld configurations as well. As such, we’ll probably replace these parts with Element Technica hardware. (It’s not surprising that the ET stuff is a bit better… it costs a fair bit more.) We’ll probably pick up ET’s aluminum rods as well, to cut weight down more. We’re on the East Coast, where it’s not that hard to find 19mm gear, so we’re planning to stick with 19mm to maintain compatibility with the Red Cradle and QuickPlate.

Up next: using camera features